London had her own clothing and fashion line, her obituary said.
She was remembered for her "love of life, vibrant energy, and disarming humor," among other qualities.
More than $7,300 had been raised as of Friday, July 8 on a GoFundMe for her family.
London is survived by her husband Tom Wegs, mom Naomi London, sister Brooke Ashley London, grandparents, Barbara Gugliotta Leute and George Leute, and great-grandmother Eileen A. Leute.
Funeral services were held Saturday, June 18 at Minshall Shropshire-Bleyler Funeral Home in Media.
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